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PR · PR/OJECT · PR/ODUCT MANAGEMENT
Lavinia IancuPhD
I practise, teach and research PR/OJECT MANAGEMENT — turning sustainable ideas into work that takes care of people, planet and profit.
Bucharest · +20 countries
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About me
A PR/OJECT MANAGER with a strategist’s mind.
Fifteen years across PR and marketing for top-tier corporations, SMEs and start-ups — now building and teaching the discipline I love.
I hold a PhD in Management from the Bucharest University of Economic Studies, an MA in Project Management and a BA in PR from the National University of Political Studies and Public Administration (SNSPA).
Since 2018 I am the founder of SUSTENOBIL PR/ODUCTION, an agency providing PR, project and product management services in 20+ countries across three continents. Since 2022 I serve as Associate Assistant Professor at the National University of Political Studies and Public Administration (SNSPA), teaching “Entrepreneurship & Innovation” to post-graduate students.
20+
Countries served
15
Years in PR & marketing
3
Continents reached
Services
What I do — PR, PR/OJECT & PR/ODUCT management.
PR/OJECT
Project Management
From ideation to execution — every facet streamlined, deadlines met, resources optimised and outcomes surpassed.
Delivery
PR/ODUCT
Product Management
Strategic PR tactics merged with agile PR/ODUCT management, so your offerings meet market needs and create a lasting impact.
Strategy
On air
Television & media — Info TV România & ZF Live.
TV appearances
Academic background
From PR to PR/OJECT MANAGEMENT — to research.
Education has always been fundamental to my growth, shaping my path from PR to PR/OJECT MANAGEMENT, and now to MANAGEMENT studies.
My PhD research focuses on “Sustainable Management in the GIG Economy: GIG vs. Traditional Business Models in the Delivery Sector.” Alongside research, I teach — combining academic theory with insights from my professional journey.
2014
BA in Communications — National University of Political Studies and Public Administration (SNSPA)
2016
MA in Project Management — National University of Political Studies and Public Administration (SNSPA)
2025
PhD in Management — Bucharest University of Economic Studies (ASE)
I have taught
ASE
Est. 1913
Associate Assistant Professor · 2022 — 2023
Bucharest University of Economic Studies
Taught Entrepreneurship to BA students at one of South-East Europe’s leading universities of economics — and the home of my PhD research.
SNSPA
Est. 1991
Associate Assistant Professor · 2022 — Present
National University of Political Studies and Public Administration
“Entrepreneurship & Innovation” seminar for post-graduate students in Project Management & Communication in Business.
Entrepreneurial initiatives
Take a peek inside my world.
Founded 2018 · Agency
SUSTENOBIL PR/ODUCTION
Where advertising, public relations, education and audio-video production meet. We design innovative projects for the Creative & Cultural Industries. The name says it all — Sustainability + Nobility: business with care for people, planet and profit.
Read more →
Start-up · GIG economy
ReFEEL App
A crowdsourcing marketplace connecting independent couriers with customers across Romania. Pitched in the première episode of Imperiul Leilor — Romania’s Shark Tank — on PRO TV, finalist in Future Makers, and winner of the Biz Sustainability Award for Digital Innovation.
Read more →
Public presentations
Sharing what I’ve learned, on stage.
I speak on sustainable PR, PR/OJECT and PR/ODUCT management — and provide spokesperson services, helping organisations communicate their vision and values.
Sustainability & Creative IndustriesBetter IN · Erasmus+ · Portugal
Innovation Labs 2019Politehnica University · Bucharest
She DigitalInstitut Français · Bucharest
My students
Nurturing the next generation of leaders.
Skills
What I bring to the table.
PR/OJECT Management95
Copywriting93
Strategic Thinking90
Public Relations89
Teaching79
Design Thinking79
Creativity, strategy, innovation & sustainability.
These four principles lead everything I do — whether consulting for clients across three continents or developing my own initiatives. I help organisations find sustainable business solutions and redesign communication around the Triple Bottom Line: people, planet and profit.
The book
From research to the page.
Sustainable Management in the GIG Economy
Traditional vs Gig Business Models in the Delivery Sector
Drawn from my doctoral research at the Bucharest University of Economic Studies, this book examines how sustainable management principles hold up across traditional and gig business models in last-mile delivery — and what the future of work looks like through the lens of the Triple Bottom Line: people, planet and profit.
Enquire about the book →Research
Scientific articles & conferences.
Peer-reviewed articles
2022 · IMC
Sustainable Management in the GIG Economy: Traditional vs. Gig Business Model in the Delivery Sector
Proceedings of the International Management Conference, Faculty of Management, Bucharest University of Economic Studies (ASE) — vol. 16(1), pp. 173–185.
Conferences
2025
19th International Conference on Business Excellence (ICBE)
“Leading Change in Disruptive Times” — Proceedings of the International Conference on Business Excellence (ISSN 2559-1347).
2022
International Management Conference (IMC)
Faculty of Management, Bucharest University of Economic Studies (ASE) — presented the paper on sustainable management in the gig economy.
Education
Academic foundations.
2025
PhD in Management
Bucharest University of Economic Studies (ASE)
“Sustainable Management in the GIG Economy: GIG vs. Traditional Business Models in the Delivery Sector.”
2016
MA in Project Management
National University of Political Studies and Public Administration (SNSPA)
2014
BA in Communications / PR
National University of Political Studies and Public Administration (SNSPA)
Languages
Five languages, three continents.
Romanian
Native
English
Professional
French
Professional
German
Working proficiency
Spanish
Working proficiency
Contact
Book your consultancy call.
Tell me about your project — PR, PR/OJECT or PR/ODUCT management, a talk, or spokesperson services. Let’s find common ground.