Lavinia
Iancu
ENTREPRENEUR, PR/OJECT MANAGER, Teaching Assistant
I am a PR/OJECT MANAGEMENT PROFESSIONAL with +10 years experience, a full-time ENTREPRENEUR since 2020, PhD candidate and Associate Teacher within The Bucharest University of Economic Studies since 2021. I am passionate about creative & cultural industries, social sciences, innovation, technology, photography and sustainability.
For the past decade, I have been working in all types of organisations, from TOP PR agencies to large corporations and mass media, and so I have acquired valuable insights into B2C and B2B relationships and a 360° perspective upon a wide range of businesses and industries.
I have seen my work on billboards, printed on buses, on TV and I have even won awards with the teams I was working with. At the age of 26, I started developing my own entrepreneurial initiatives: I set up SUSTENOBIL PR/ODUCTION and started designing ReFEEL App, the same day door 2 door delivery solution, which brings communities together, showcased in the premiere of the Romanian Shark Tank on PRO TV station and awarded this year with Biz Sustainability Award for Digital Innovation. At the age of 29, I started my PhD in Management and I started my first international collaboration, with SUSTENOBIL PR/ODUCTION, a full-service, independent communication agency.
Today SUSTENOBIL PR/ODUCTION provides communications services for technology companies and those interested in sustainability and manages communications for Serial 1, powered by Harley Davidson, in 9 countries from Central & Northern Europe, and ReFEEL App is looking for partners to become a global HUB for sustainability.
If you have a sustainable business, drop me an e-mail: [email protected]
Brands
I worked for
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Academic Background
From PR/OJECT MANAGEMENT to MANAGEMENT
I value education and so my academic background has evolved from PR, to PR/OJECT MANAGEMENT and now MANAGEMENT studies. Since 2014, I hold a BA in Communications from The National University of Political Sciences and Public Administrations in Bucharest. And since 2016, I hold a MA in Project Management from the same University. In 2021, I have started my PhD studies within The Bucharest University of Economic Studies, with my thesis called „Sustainable Management in the GIG economy. GIG vs. traditional business models in the delivery sector”. Since 2022, I have become an Associate Teacher within the The Bucharest University of Economic Studies, teaching Entrepreneurship.
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ENTREPRENEURIAL INNITIATIVES
Take a peek inside my world
SUSTENOBIL
In 2018, I founded SUSTENOBIL PR/ODUCTION and wanted to merge my passions: advertising, public relations, as part of the creative industries, education and training, for continuous learning, audio-video & performance production. SUSTENOBIL PR/ODUCTION supports sustainable initiatives in the Creative and Cultural Industries fields. We design creative projects for today. and tomorrow. Therefore, SUSTENOBIL PR/ODUCTION embodies Sustainability + Nobility, as a way of doing business, as caring for the people, planet and, eventually, profit.
Take a peek inside my world
ReFEEL App
ReFEEL App is a crowdsourcing-based start-up aimed to become the GIG economy solutions provider worldwide. Currently, at the MVP stage, ReFEEL connects local communities to the global economy by providing a marketplace where independent couriers connect with customers from all over Romania. In 2020, ReFEEL App was featured in the premiere of Imperiul Leilor (Romanian Dragons’s Den) TV show on PRO TV and it was one of the finalists of The Future Makers start-up incubator. In 2021 ReFEEL App received Biz Sustainability Award for Digital Innovation. ReFEEL App’s story was covered by mainstream and business media outlets such as PRO TV, Ziarul Financiar, Start-Up.ro, Orange.ro or Metropola TV.
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Media outlets
Previous
Next
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Public presentations
I enjoy sharing my experience and sometimes I deliver public presentations on creative industries, communications, project management, entrepreneurship and sustainability topics. Since 2022, I am an Associate Teacher within the Bucharest University of Economic Studies, where I teach Entrepreneurship for BA students, I deliver presentations within European funded projects (such as Erasmus+ or Innotech Student programmes), I deliver speeches at conferences and give interviews on Public Relations and Entrepreneurship topics and also provide spokesperson services for organisations.
She
Digital
Impact on the Industries & Jobs of the Future held at Institut Français in Bucharest, Romania.
Innovation Labs 2019
Pitched for the first time ReFEEL App idea within the pre-accelerator Innovation Labs 2019 at Politehnica University in Bucharest, Romania.
Sustainablity & Creative Industries
In 2019, I held a session on sustainability and creative industries within „Better IN” Erasmus+ funded project organised by Prsd Pro – respostas in Portugal in front of +40 social workers from 20 countries from Europe, Africa & Middle East, following the „Women 2 Women” project in 2018.
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Skills
teaching
79%
Strategic Thinking
90%
DESIGN THINKING
79%
PROJECT MANAGEMENT
95%
Public Relations
89%
Copywriting
93%